Assimilation - Voiced and Unvoiced French Sounds

Assimilation - Voiced and Unvoiced French Sounds Assimilation is a pronunciation phenomenon which causes consonant sounds to change according to the sounds that surround them. More specifically, assimilation occurs when voiced and unvoiced sounds are combined. Because it can be difficult to pronounce voiced and unvoiced sounds together, one or the other is assimilated: either a normally voiced consonant becomes unvoiced or a normally unvoiced consonant becomes voiced.Voicing - La Sonorità ©Voiced sounds (les sons sonores) occur when the vocal cords vibrate, while unvoiced consonants (les consonnes sourdes) are pronounced without vibrating the vocal cords. To understand the difference, place your hand on your Adams apple and say D and T. You should feel your vocal cords vibrate with the first sound but not the second.The voiced French consonants and sounds are B, D, G, J, L, M, N, R, V, Z, and all vowels.The unvoiced French consonant sounds are CH, F, K, P, S, and T.All unvoiced consonants have a voiced equivalent; i.e., the pairs are pronounced in the same place in the mouth/throat but the first is unvoiced while the second is voiced: CH - JF - VK - GP - BS - ZT - D Assimilation absent [ap sa(n)]obturation [uhp tu ra syo(n)] mà ©decin exact seconde is pronounced [seu go(n)d] rather than [seu ko(n)d].

IBM Corporation Turnaround Essay Example

IBM Corporation Turnaround Essay Example IBM Corporation Turnaround Essay IBM Corporation Turnaround Essay IBM taking the engineering industry passed through several challenges in last few decennaries. IBM had undergone important alterations to guarantee effectivity of its concern. Market competition and globalisation of industry decreased the effectivity of IBM necessitating alteration in construction and work scene. IBM focused on its nucleus competences while successfully adopted new managerial construction puting accent on flexible determination doing with increased duty on first line directors. Case Statement IBM was successfully taking the engineering industry since its formation and productively penetrated in assorted markets globally. However. the company expanded carelessly ensuing in increased operating expense cost ; although net incomes were surging but gradual alteration in demand by the terminal of twelvemonth 1990 create important fiscal jobs for company depicted in immense losingss for the back-to-back three old ages. This instance identifies the grounds which root to IBM status in 1990 and consecutive form of alterations in construction which affected the fiscal public presentation of company. This instance classifies the function of direction in IBM public presentation and associated impact of operating expense on company potency to turn. Basically. this instance categorizes the jobs which plunged the IBM to travel towards failure and associated function of direction. Situation Analysis of IBM under John Akers Leadership IBM was commanding approx. 70 % net incomes of planetary engineering industry in 1980s get downing epoch. However. during the last old ages of decennary company was encountered with serious jobs that affected the public presentation of company. John Akers. CEO of IBM appointed in twelvemonth 1985. created important alterations in organisation construction and work scenes ; defined new scene of determination devising and operational processs conforming his attitude and behaviour. Company returns on assets and on equity started gnawing and eventually travel towards negative return on concern. IBM suffered with diminishing market portion. loss of net incomes. negative perceptual experience edifice of clients towards IBM. increasing competition. and failures in merchandise launch ( Hitt et al. . 2007 ) . IBM was endeavoring difficult to vie with new entrants in market. keep its profitableness degree. and kept high market demand for its mainframe computing machines. Company was following bureaucratic construction. centralised determination doing impeding to the growing of company. IBM operating expense costs were momentous to industry norm cost ; overhead costs were three times of industry. company was offering high fringe benefits and benefits to employees. bulk of employees were damaging to work demand. executives were non to the full productive and were trusting on junior members to execute their responsibilities ( making unneeded employment ) . Company had 125 informations centres globally ; internally organisation was non adept in IT direction ensuing in bad public presentation of IBM. Research section of IBM appeared unable to plan merchandises in consideration of client demand which created important jobs in the beginning of 1991 ( Hitt et al. . 2007 ) . forcing company towards alteration in direction construction. and necessitating big scale operational alteration in organisation to cover up its cost from current demand degree. SWOT Analysis of IBM IBM is runing globally taking the industry with its odd solution comparison to competitor’s offerings noting the concern public presentation. A brief SWOT analysis of IBM is as under: Strengths IBM offers a scope of solutions to legion concerns which differentiated it from rivals. IBM was covering in mainframes. mainframe storage. individual user personal computing machines. minicomputers. and client/server solutions. Company was surging high net incomes from the industry. therefore disbursement high sum on R A ; D to contrive and design merchandises in consideration of future demand ( Hitt et al. . 2007 ) . IBM has strong trade name image which increases the company sustainability and expeditiously perforate in competitory markets. Company had effectual squads of forces ; make to clients was valuable due to high value propositions. Failings IBM was following bureaucratic construction and senior executives were running the operational determinations ; limited determination doing power reduced the invention and hindered the growing of company. Company had employed unneeded people to carry through occupation undertakings. increasing the cost. However. senior direction members were trusting on junior/support members for coverage intents which resulted in refined information flow necessary for organisation map irrespective of challenges that can be faced in long tally. Executives’ wage was really high comparison to services in return to organisation ; overhead costs dramatically increase as different rivals entered in industry ( Hickman. 2006 ) . IBM did non concentrate on offering of browser and web integrating application which revolutionized the industry in early 1990s ; nevertheless puting in OS/2 runing system resulted in fiscal losingss. Opportunities IBM being one of the elephantine leaders of engineering industry secures high net incomes and market portion. This provides company an chance to catch little concern entities to offer diverse and complete scope of merchandises to client ( one halt solution ) . Rivals were puting immense sum on new merchandises creative activity which IBM can utilize in its merchandise portfolio to make planetary consumers to increase trade name value. Threats New rivals which include DELL. ACCENTURE. COMPAQ and MICROSOFT focused on offering computing machine merchandises at inexpensive monetary values ( Hitt et al. . 2007 ) ; IBM rely on Intel for some of its core physical constituent supply ; IBM client relationship direction scheme ; inefficiency of R A ; D to plan advanced solution ; market globalisation and organisation construction created direct menaces to IBM market portion.

Causes of people purchasing fast food Essay Example | Topics and Well Written Essays - 1000 words

Causes of people purchasing fast food - Essay Example However, if a person eats this food regularly and has a diet mostly made up ofthis junk food, then it can cause health problems such as high cholesterol, diabetes, and obesity. According to Readers Digest magazine (2012), health studies show that â€Å"over 60 percent of Canadian adults and 31.5 percent of Canadians aged 2 to 17 are overweight or obese.†(Readers Digest, 2012), It cannot be disputed that fast food plays a key role in these shocking statistics. The main causes for people choosing to eat fast food over cooking healthy meals are availability, convenience, low prices, and advertising. Because fast food is now available in many locations around the clock, it is now a part of many Canadians’ everyday meal plans because a wide variety of fast food restaurants are available to the public throughout the day and night. In Canada, there are over 62,600 fast food service outlets, and many of them are accessible 24 hours a day (Statistics Canada, 2009). Because of th e numerous food outlets that are available, many consumers now eat whenever they feel the urge to and not necessarily when the body requires food. In addition, fast food is not only available in restaurants but also in elementary schools, secondary schools, and universities. For example, many elementary schools have weekly pizza and McDonalds days, while a vast amount of universities proudly display the number of Starbucks and Tim Hortons located on campus. This availability allows students of all ages to routinely purchase fast food instead of learning how to eat healthily. As a result of fast food being obtainable anytime and toand night, and to all age groups, it is clear that availability is one of the key reasons for consumers eating fast food. Another major cause of people choosing to eat fast food is due to the convenience that it provides. It is quick and easy to locate any fast food restaurant simply through using a computer, phone, or telephone book. There are even apps fo r electronic devices to locate the nearest fast food restaurant. For instance, if an individual is driving to work and is feeling, then a simple push of a button on a phone or GPS to locate ‘nearest food’ will result in a location being found. Also, if you are driving and have little time available, you do not even need to get out of your car. Many establishments have full menus available at drive through locations, which makes it extremely easy and quick to pick up a meal on-the-go. This convenience allows fast food to fit easily into the hectic daily schedules of people who do not have the time to prepare healthy and nutritious meals or those who do not want to go to the hassle of making a meal. Consumers are also drawn towards fast food because of the low prices available. With the tight financial economy today, saving money is important for many families, and inexpensive fast food fits many budgets. Thousands of dollars are spent daily to purchase this unhealthy yet tasty product. In fact, 40 percent of the money spent on food in Canada in 2009 went to fast food outlets. This percentage converts to $58.4 billion dollars spent on fast food in a single year (Statistics Canada, 2009). One of the reasons why so much money is spent on fast food is that it is much cheaper to eat a full meal at a fast food restaurant rather than another location with a healthier option that likely includes fresh produce. If a consumer eats at